Chairman's Note

Hosting the biggest sporting event on the planet will undoubtedly give South Africa a real boost of collective energy and open amazing opportunities for the tourism and wine industries.

Tourist arrivals have shown a consistent growth and an all-time record of 10-million visitors from around the world are expected in 2010, with nearly half-a-million visitors above the average for the same year period of the FIFA Soccer World Cup.

The Laduma Project is a pioneering venture in its aims of enhancing soccer fans’ wine experience while visiting South Africa. Helping develop wine stewards specialising in all aspects of the South African wine experience will contribute to a much-needed improvement in wine service standards, while creating new jobs.

Off the field, the success of the 2010 FIFA Soccer World Cup may be far greater and longer lasting to the wine industry if visitors remember their exposure to local wines with a smile.

To realise this vision, the wine industry and its suppliers have joined hands to produce ‘Fundi’, a wine aiming to aptly commemorate South Africa’s hosting of the 2010 FIFA Soccer World Cup and to underscore the presence of this country’s flourishing wine industry.

All of us are very privileged and should be proud to be associated with this project, the nature and scope of which only comes around once in a lifetime.

Joaquim Sa – Director Amorim Cork